Marketing Services · For Pet-Industry Brands
Most agencies treat pet brands like e-commerce verticals. They’re not. The audience is emotional, opinionated, and very fast to spot a brand that doesn’t actually know dogs. I do this work because I do the other work — and the two feed each other.
The pet industry is full of marketing that sounds like it was written by someone who’s never had to clean up after a sick dog at 3am. Generic copy, stock imagery, the same five hashtags. It’s why owners scroll past it.
What works is the opposite. Specific claims, real photography, language that reads like a human wrote it. Marketing that respects the audience enough to assume they know more than they’re given credit for — because they do.
That’s the bar. Whether the engagement is one Meta ad or six months of social, the work is held to the same standard.
Content strategy, planning and production for Instagram, TikTok, and Pinterest. Real photography, written captions, and a posting cadence the brand can sustain. Reporting that focuses on what moved, not vanity metrics.
Paid acquisition built on tested creative, audience research, and copy that’s written by someone who actually buys in this category. Pixel and conversion tracking set up properly the first time.
Long-form content built around real owner questions, structured to rank, written to actually help. Site architecture review, internal linking, technical fixes where needed. The slow channel that compounds.
Positioning, messaging, and tone-of-voice work for new launches and brands that have outgrown their original story. Workshop format, with written deliverables. Always grounded in audience reality, not aspiration.
Ongoing partnership across one or more services. Six-month minimum to do real work; tiered to the scope.
Defined deliverable, defined timeline. Brand consulting, ad sprints, SEO audits, content launches.
You built something for animals and the people who love them. Marketing it should feel the same way: honest, specific, and genuinely useful. That is what I do.